Gacha commerce for Shopify
Build blind-box, mystery-box, gachapon, and pack-rip experiences from your own products and brand — a new way to monetize in the era of entertainment shopping.
One pool. A different way to sell.
70 products in this pool
70 products in this pool
Choose real products and variants from Shopify. Set how many of each you want to sell. Together, they become one blind box.
What could be inside
Rarity comes from the pool.Put fewer units of sought-after products into the pool. Their rarity comes from the inventory you commit—not an arbitrary label or fake odds.
Customers buy a box knowing every possible product and its current odds. The rare items create the chase; every box still contains a real product from your store.
Unboxing built entire creator empires for a reason: people crave the moment of finding out. Chancey gives every pull that moment—staged, cinematic, tiered by rarity—so opening your boxes becomes a habit customers look forward to, not a package they receive.
After the reveal, built-in rerolls let customers swap the item they pulled for credit toward another box—a repeat-purchase loop only gacha commerce can create.
Two box formats
You pick the format when you build the box. Both draw from inventory-backed pools with published odds.
Buyers see the odds for every slot before they buy, and the reveal opens each item one at a time.
Know what's working
How every blind box performs, from the first purchase to the reroll revenue that follows.
Common questions
Gacha commerce is selling a fairly-priced chance at real products instead of a fixed item — the model behind gachapon machines, blind boxes, and pack ripping. Customers buy a box knowing every product in the pool and the live odds, and the reveal itself becomes part of the experience. Chancey brings this model to any Shopify store.
You pick real products and variants from your Shopify catalog, commit how many units of each go into the pool, and Chancey turns them into one purchasable blind box. Customers buy the box, see the odds up front, and get a cinematic reveal of the product they pulled. Orders, inventory, and fulfillment stay in Shopify.
Yes — odds come from the inventory you commit, not from labels. If four units of a rare item sit in a 70-unit pool, its odds are exactly 4 in 70, shown live and updated as boxes sell. Draws are provably fair, so buyers can verify their pull was not manipulated.
They are the same idea in different packaging. Gachapon is the Japanese capsule-toy machine format, blind boxes are the sealed retail version popularized by Pop Mart and Labubu, and mystery boxes are the broader ecommerce term. Chancey supports the shared mechanic — a known pool of real products, honest odds, and a reveal — for any of these formats. Inside Chancey the two build formats are named for the most common case: a blind box holds one item, a mystery box holds several.
Yes — that is Chancey's mystery box format. You give the box a slot for every item inside it, and each slot is its own inventory-backed prize pool with its own published odds. That lets you guarantee a rare in one slot while the rest stay a surprise. Buyers see the odds for every slot before they buy, and the reveal opens each item in the box one at a time.
Stores whose catalogs carry heat: trading cards, streetwear, collectibles, designer toys, beauty, and any brand with sought-after products alongside everyday ones. Rarity comes from your own inventory, so you need products people want to chase — the mechanic amplifies demand rather than creating it.
From the blog
Install an app, commit catalog SKUs into a pool, publish live odds, and go live. A merchant setup for Shopify mystery boxes.
Read the guideUse transparent mystery boxes to move slow inventory, protect full-price positioning, and give shoppers a fair reason to accept less choice.
Read the guideGachapon began as a 10-yen toy machine. Courtyard added cash-out and five-figure chases. Where surprise commerce starts to resemble gambling.
Read the guideThe five gamification mechanics that work on Shopify and the 10 best apps for each job, compared by pricing, ratings, and what the game actually sells.
Read the guideSee Chancey in action
Walk through the real storefront flow—from picking a box to the reveal.
Install on Shopify
